Digital Marketing Practices That Will Help You Win In 2020

Digital marketing is one of the most booming words in 2020. Almost every business is over the web and implementing the best strategies to rank at Google’s top. If your digital marketing plan is stronger, then it becomes effortless for the organizations to accomplish them.

As there are thousands of strategies that marketers implement to boost their online business, but what do you think did all of them work? Of Course not. Implementing strategies without any outcome is not worth it. So, it is vital for every business to incorporate marketing strategies that can help them stand out in this competitive world.

Well! If you are reading this article, you might be looking for the strategies that actually work. Need not fret! Here is the list of top digital marketing strategies by incorporating which you can boost your sales and grow your business.

Now, without any further ado, let’s take a look at the top strategies that allow you to build a competitive and result-oriented strategy for your company.

Top 7 strategies that will help you grow your business

Video Marketing

The idea of video marketing is not new. But the way it has transformed the business industry is something unbelievable. According to the statistics, 87% of marketers are creating high-quality video content. Well! Videos are not only used to educate the people but also helps in generating visitors’ interest.

According to HubSpot research, around 50% of the customers prefer gathering information by watching videos from brands. So, if you also want people to make buying decisions, then start transforming your ideas in the forms of videos. If it’s your first try, then you can always take the help of explainer video production companies to produce great videos without any hassle.

infographicworldSource: infographicworld

Email Marketing

Email marketing is another cost-effective strategy that will help you retain your existing customers and keep your visitors engaged. Around 80% of the organizations are using email marketing strategies to increase their leads and generate better revenue.

When we talk about a successful email marketing strategy, then it is vital things that you can add to make it more productive. Like you can add videos, Gif, images in the email content to make it more effective.

Also, whenever you create emails, try to make it more personalized, mobile-friendly, and automated. Automated emails will not only save your time but also helps you engage more visitors in less time. So, start sending emails that help you convert your visitors into leads.

Content Marketing

Content is the king of online business. If your content is strong, then you can reach out to the customers by sharing the right information to the right people at the right time. By sharing different types of content like blogs, ebooks, case studies, infographics, etc. you can improve the ski performance quickly.

No matter which type of content you choose, if your content is written and presented in an anonymized and engaging way, your audience will love to add your content and share it with your friends and relatives.

According to the research, by adding content marketing to your digital marketing strategy, you can generate 54% more leads as compared to other traditional methods. Thus, if you want to implement a long term strategy, then don’t forget to add content marketing to your bucket list.

Search Engine optimization

SEO(Search engine optimization) is one of the effective marketing strategies that helps you better rank on Google. Always remember, the higher you rank, the easier it becomes to improve brand reputation and increase sales.

If you improve your SEO, then more people will redirect to your website and improve your website ranking. Almost 80% of customers do online research before making any decision. And there are very few chances that they will visit the second or third page to get the information.

ninestatsSource:ninestats

Thus, try to generate performance-driven SEO services to get your website rank on the first results.

Social Media Marketing

Around 3.81 billion people are using social media. It shows that almost each of your target audience is over the web. By adding social media to your marketing strategy, you can build brand awareness and accelerate your conversion rate.

As there are different social platforms like Facebook, Instagram, Youtube, so whenever you create your post, always keep your target audience in mind. It will help you target the right audience and maintain your company’s reputation.

The primary objective behind social media is to promote services, increase traffic, and convert leads. As the number of users is more, so there is an immense opportunity to enhance your business and build strong relations.

So, if you want to build your online presence without investing huge bucks, make sure you incorporate social media into your strategy.

Prefer reading- Digital Marketing Tips For Your Online Business

In a Nutshell

Indeed, digital marketing has changed drastically. Marketers are making the most of the digital marketing strategy to generate traffic and hit the business goals. But for some of the marketers, it’s still a challenge to understand which strategy can help them grow and engage their audience effectively.

But by considering the above list, you can easily plan your marketing well and gain traction. Still, if you have any queries or want to add something in the above list that can help the readers understand the concept better, please share in the comment section below.

Happy Marketing!

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contconcord November 13, 2020 0 Comments
Ghost Blogging

7 Reasons to Outsource Ghost Blogging

As the demand for quality content rise, guest posting continues to gain more importance not just as an SEO strategy, but as an effective online marketing tool itself.

The ability to write or finding the right talent to write is the key to success for content marketing in general. However, just like not everyone is blessed with the talent to paint, sing, dance or design, not everyone can write. Writing needs a combination of skills such as good command over language, subject knowledge, patience, inquisitiveness, analytical mindset, dedication, creativity, a love for reading and writing and the ability to accept criticism. Moreover, it’s not only about writing, one needs to understand his readers well and write keeping them in mind.  If you are a blessed writer with such qualities, you would probably enjoy blog posting than anyone else.

I have no intentions to say, you cannot learn writing or become a successful ghost blog writer by just working hard and improving your skills. If you are an aspiring writer, you shouldn’t’ be reading the rest of this post. Go straight to 750words.com which will help you write at least 750 words every day. It will even send you reminders, if you have forgotten to write on a given day!

If you are still with me, it means you are seriously short on time or have other priorities than writing. Here are some situations when it’s better to outsource your guest posting to another person or to a guest posting service provider.

  • Ghost blogging is not an easy task

Ghost blogging might sound like a simple process initially. But if you have tried it once, you will know how difficult it is. There are too many steps involved right from finding an ideal blog to write for, evaluating the  opportunity, establishing contact with the blogger, making a pitch, content research and writing the piece etc can actually be a tedious process.

  • Lack of time and confidence

Very often small business owners and even medium size business managers are tied up with lots of other activities which need more of their attention and they may not find ‘quality time’ during their daily schedule to write a blog post. Further, you may have good command over language, but if you are not very confident of writing, there are chances of pushing ‘this activity’ for the next day and so on because of the mental block.

  • Save money on salary and other office overheads

Sometimes you may not have sufficient work to keep an in-house writers or have budget constraints to keep them on your payroll. Also, it’s not easy to find a talented writer who can write on your subject.  Even if you manage to hire one, keeping them satisfied over a long period of time can become another challenge. In most cases, you will be able to find an outsourcing service provider who can deliver the same quality, at a much better price. When you are getting the desired output at a better price, make use of it and save significantly on salary and other office overheads.

  • Another language

This is an obvious reason. It’s better to hire a native writer to write content in a language unknown to you. This is because, even if you decide to take the help of an online translator tool or a translator’s service, there is nothing like a piece written by a person who writes in that language. Literal translations will not work in most cases. The written piece should be able to connect with the culture and emotions of the audience who read it.

  • Scalability

In order to be successful, any SEO activity needs to be ongoing. Only continuous and consistent efforts would help you improve your ranking. When you have many other things to handle, it’s normal to procrastinate things like ‘writing’, because they are low on priority. However, if you’ve outsourced it, you can be pretty sure about the plans being followed.

  • Professional team of writers and researchers

When you hire a guest posting service, you are able to access the services of professional writers and researchers who are otherwise not available at your service. Because of the large volumes they handle, they are able to maintain a huge network of talent.

  • SEO knowledge

When you choose a professional guest posting service like ours, you can be sure that the posts are optimized with the right keywords at the right density. We also have access to professional paid tools to check various SEO factors and write the content as well as choose the anchor texts used in the content keeping your overall SEO objective and current ranking status in mind.

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contconcord March 24, 2019 0 Comments